Gold prize in the XI iab Inspirational Festival
CRIS Cancer Foundation is a non-profitable organisation which researchs to fight cancer. However, due to lack of funding, in Spain lots of scientists have been fired and researching has become a very tough task. To increase donations, CRIS Cancer Foundation will implement this campaign in all C&A stores in Madrid for International Childhood Cancer Day 2019.
(Hey! English subtitles available!)
And our campaign has actually become a reality!
All C&A Stores in Spain had our lab coats for three days, increasing awareness about cancer research.
C&A Foundation donated 180.000€ to Cris.
And we had a lot of media coverage too!